SaltPur Salts
Scaling a Himalayan salt brand from local searches to international e-commerce visibility.
E-Commerce
guns & gadgets
4.0x
+233%
ROAS
385/mo
+216%
Organic Traffic
16
+12 keywords
Top-10 Keywords
Client
guns & gadgets
Industry
E-Commerce
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Before our engagement, the business encountered several hurdles: Outdated Web PresencePrevious website lacked mobile optimization and had an outdated design. Complex product inventoryComplex product inventory (firearms, accessories, ammunition) that needed proper categorization Weak SEOWeak SEO presence and no structured content marketing Limited social mediaLimited social media engagement and brand consistency
Our Approach
We developed a comprehensive digital strategy tailored to guns & gadgets's goals and target market. The engagement covered PPC, SEO, Web Development, Graphic Design and SOME — each component carefully planned to build on the other. We began with a full audit of the existing digital footprint, then executed a phased rollout: establishing technical foundations first, followed by content and campaign execution. Every decision was data-driven, and we reported progress transparently throughout, adjusting tactics based on real performance signals to maximise return.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 122/mo | 385/mo | +216% ▲ |
| Top-10 Keywords | 4 | 16 | +12 keywords ▲ |
| ROAS | 1.2x | 4.0x | +233% ▲ |
| Cost Per Click | $2.21 | $1.27 | -43% ▲ |
More work
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