13melbourneairporttaxi
13 Melbourne Airport Taxi is a Melbourne-based transport company providing reliable airport transfers and local taxi services. With growing competition in th...
E-Commerce / Health
SaltPur Salts
Scaling a Himalayan salt brand from local searches to international e-commerce visibility.
2.7%
+200%
Conversion Rate
1,240/mo
+1,205%
Organic Traffic
31
+29 keywords
Keywords in Top 10
Client
SaltPur Salts
Industry
E-Commerce / Health
Services
E-Commerce SEO, Technical SEO, Link Building, Content Strategy
Duration
5 months
The Challenge
SaltPur Salts is a Pakistan-based Himalayan pink salt exporter targeting international B2B and B2C buyers. Despite a quality product range, the brand had almost zero organic presence outside local search. Their WooCommerce store had critical technical issues — slow load times, missing structured data, and duplicate content across product variants — that were suppressing rankings. Competitor brands with inferior products were consistently outranking them for high-intent keywords like 'bulk Himalayan salt supplier' and 'organic pink salt wholesale'. The client needed a complete SEO overhaul to break into competitive international markets.
Our Approach
We started with a full technical audit, fixing crawl errors, implementing proper canonical tags, and resolving duplicate content across 80+ product pages. Schema markup was added for products, breadcrumbs, and the organisation. On-page optimisation targeted transactional keywords across wholesale, retail, and private label intent clusters. A link-building campaign secured placements on health, food, and e-commerce publications across the US, UK, and Australia. Product pages were rewritten with E-E-A-T signals — sourcing certifications, lab test references, and detailed origin content.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 95/mo | 1,240/mo | +1,205% ▲ |
| Keywords in Top 10 | 2 | 31 | +29 keywords ▲ |
| Referring Domains | 8 | 64 | +700% ▲ |
| Conversion Rate | 0.9% | 2.7% | +200% ▲ |
Ready to write your own success story?