Transport & Mobility
13melbourneairporttaxi
13 Melbourne Airport Taxi is a Melbourne-based transport company providing reliable airport transfers and local taxi services. With growing competition in th...
6.1x
+190%
ROAS
360/mo
+221%
Organic Traffic
25
+23 keywords
Top-10 Keywords
Client
13melbourneairporttaxi
Industry
Transport & Mobility
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Outdated WebsiteThe previous website was not fully responsive and lacked a clear service structure. This made it difficult for users to navigate and book quickly, especially on mobile devices. Poor Local VisibilityWeak SEO foundations meant the business was not ranking well for important taxi and airport transfer search terms in Melbourne. Limited Conversion ToolsThe website had no strong call-to-action elements, booking features, or proper tracking systems to capture and measure inquiries. No Google Ads PresenceThere were no paid search campaigns running, resulting in missed opportunities for high-intent local traffic. Missing GMB OptimizationTheir Google Business Profile was not properly optimized, limiting visibility in local map results and reducing trust signals.
Our Approach
MH Tech Solutions implemented a complete digital strategy to improve visibility, conversions, and local search presence. WordPress Website Redesign Built a clean, mobile-optimized WordPress website with clear navigation and service-focused structure. Integrated Gravity Forms to capture bookings and lead inquiries efficiently. Structured content around service intent to strengthen local SEO relevance. Local SEO & GMB Optimization Optimized on-page elements including meta titles, descriptions, schema, and location-based keywords. Managed and optimized the Google Business Profile with regular updates and service targeting. Built local citations and backlinks to improve visibility in map results and local search rankings. Google Ads Strategy Launched targeted Google Ads campaigns focused on high-intent keywords such as airport taxi Melbourne. Created dedicated landing pages to improve Quality Score and reduce cost per click. Implemented accurate conversion tracking for calls and form submissions. Branding Touchpoints Refined the brand identity with a clean color palette and consistent typography. Designed branded visuals for Google Ads, social media, and online listings.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 112/mo | 360/mo | +221% ▲ |
| Top-10 Keywords | 2 | 25 | +23 keywords ▲ |
| ROAS | 2.1x | 6.1x | +190% ▲ |
| Cost Per Click | $2.27 | $0.89 | -61% ▲ |
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