Transport & Mobility
Metro Taxis AU
4.9x
+172%
ROAS
475/mo
+309%
Organic Traffic
25
+24 keywords
Top-10 Keywords
Client
Metro Taxis AU
Industry
Transport & Mobility
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Prior to our engagement, the business struggled with Outdated WebsiteLack of an optimized, modern website Low Local VisibilityPoor local visibility on Google Search & Maps No Brand IdentityNo clear visuals or style, making the brand hard to recognize or trust. Weak Google ProfileIncomplete or outdated Google My Business profile
Our Approach
We rolled out a multi-phase optimization and advertising strategy: Phase 1Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance. Phase 2Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management. SEO StrategyImplemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO. Google Ads CampaignsLaunched and managed Shopping and Search ads targeting local and niche sports segments. Conversion-Focused DesignDesigned new homepage, banners, and product templates to boost AOV and reduce bounce rates. Social Media & ContentCreated visually aligned content for promotions, new arrivals, and engagement.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 116/mo | 475/mo | +309% ▲ |
| Top-10 Keywords | 1 | 25 | +24 keywords ▲ |
| ROAS | 1.8x | 4.9x | +172% ▲ |
| Cost Per Click | $3.56 | $1.01 | -72% ▲ |
More work
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