Food & Hospitality
Delicia
Turning a beloved local pastry brand into a dominant digital presence across Oslo.
4.8x
First campaign
ROAS (Google Ads)
1,850/mo
+781%
GMB Profile Views
+1,050
+40,800
Organic Traffic
Client
Delicia
Industry
Food & Hospitality
Services
Local SEO, Google Ads (SEM), Social Media Marketing, Graphic Design
Duration
8 months
The Challenge
Delicia is a premium pastry shop and cafe with two locations in Oslo, Norway. Despite a loyal local following and a reputation for exceptional quality, they struggled to translate offline popularity into consistent digital traffic and footfall. Their Google Business Profile was under-optimised, local keyword rankings were weak, and paid search had never been attempted. With competitors investing heavily in digital, Delicia was losing share-of-mind for searches like 'best bakery Oslo' and 'pastry shop near me'. The brand also lacked visual consistency across digital channels — social posts were ad hoc and rarely drove engagement.
Our Approach
We launched a locally focused SEO strategy targeting high-intent Norwegian search terms, optimising both GBP profiles for each location with photos, posts, and Q&A. A Google Ads campaign was built with geo-targeted radius bidding, separate ad groups for key product categories (cakes, pastries, coffee), and conversion tracking through call clicks and direction requests. On social media, a monthly content calendar was built around Norwegian cultural moments, in-store visuals, and behind-the-scenes content. Graphic design was refreshed to create a cohesive, warm visual language aligned with Delicia's premium positioning.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| GMB Profile Views | 210/mo | 1,850/mo | +781% ▲ |
| Organic Traffic | +65% | +1,050 | +40,800 ▲ |
| ROAS (Google Ads) | — | 4.8x | First campaign ▲ |
| Social Engagement | 1.2% | 4.9% | +308% ▲ |
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