13melbourneairporttaxi
13 Melbourne Airport Taxi is a Melbourne-based transport company providing reliable airport transfers and local taxi services. With growing competition in th...
E-Commerce
Nail Flair
6.2x
+265%
ROAS
482/mo
+305%
Organic Traffic
28
+26 keywords
Top-10 Keywords
Client
Nail Flair
Industry
E-Commerce
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Before engaging MH Tech Solutions, Nail Flair faced significant digital growth challenges. Their online presence was underdeveloped, limiting their ability to attract and convert customers effectively. Key issues included low search visibility, an outdated or non-existent website, and no cohesive digital strategy to compete within the E-Commerce space. Without structured PPC, SEO, Web Development, Graphic Design and SOME systems in place, the business relied heavily on word-of-mouth and offline channels, missing out on the growing segment of customers searching and transacting online.
Our Approach
We developed a comprehensive digital strategy tailored to Nail Flair's goals and target market. The engagement covered PPC, SEO, Web Development, Graphic Design and SOME — each component carefully planned to build on the other. We began with a full audit of the existing digital footprint, then executed a phased rollout: establishing technical foundations first, followed by content and campaign execution. Every decision was data-driven, and we reported progress transparently throughout, adjusting tactics based on real performance signals to maximise return.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 119/mo | 482/mo | +305% ▲ |
| Top-10 Keywords | 2 | 28 | +26 keywords ▲ |
| ROAS | 1.7x | 6.2x | +265% ▲ |
| Cost Per Click | $2.67 | $1.30 | -51% ▲ |
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