DGB Refrigeration
DGB Refrigeration is a Melbourne-based HVAC service provider specializing in air conditioning and heating solutions. With over 15 years of experience, they a...
E-Commerce
Salam Halal Food
4.7x
+124%
ROAS
344/mo
+207%
Organic Traffic
19
+15 keywords
Top-10 Keywords
Client
Salam Halal Food
Industry
E-Commerce
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Before our involvement, the brand was facing several issues: No Online PresenceThe business was operating offline with no digital storefront. Limited ReachTarget audience was restricted to walk-in customers. No SEO or Branding StrategyThey lacked visibility for halal-related searches and had minimal brand recognition. Outdated Product PresentationThey had no platform to present product categories or promotions visually. No Social Media StructureIrregular posting and no strategy for engagement or customer retention.
Our Approach
We developed a comprehensive digital strategy tailored to Salam Halal Food's goals and target market. The engagement covered PPC, SEO, Web Development, Graphic Design and SOME — each component carefully planned to build on the other. We began with a full audit of the existing digital footprint, then executed a phased rollout: establishing technical foundations first, followed by content and campaign execution. Every decision was data-driven, and we reported progress transparently throughout, adjusting tactics based on real performance signals to maximise return.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 112/mo | 344/mo | +207% ▲ |
| Top-10 Keywords | 4 | 19 | +15 keywords ▲ |
| ROAS | 2.1x | 4.7x | +124% ▲ |
| Cost Per Click | $3.27 | $1.11 | -66% ▲ |
Ready to write your own success story?