E-Commerce
DGB Refrigeration
DGB Refrigeration is a Melbourne-based HVAC service provider specializing in air conditioning and heating solutions. With over 15 years of experience, they a...
3.9x
+144%
ROAS
515/mo
+326%
Organic Traffic
19
+15 keywords
Top-10 Keywords
Client
DGB Refrigeration
Industry
E-Commerce
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Before partnering with us, DGB faced the following issues: Outdated WebsiteBuilt on OpenCart with poor UI/UX across devices. Broken Checkout FlowAdd to cart and checkout functionality wasn’t working. No Google PresenceWebsite wasn’t submitted to Google Search Console Low Local Search VisibilityWeak organic rankings on HVAC-related terms. No Content StrategyLacked blog or resource hub for customer education. Basic BrandingNeeded a stronger, more trustworthy digital identity.
Our Approach
MH Tech Solutions delivered a comprehensive engagement: Migration from OpenCart to WordPress (2020) Website DevelopmentDesigned a fast-loading, responsive WordPress site following AMP principles for mobile performance. Service Page Strategy Created clear, detailed service landing pages to match high-intent keywords. Technical & Local SEOImproved site structure, internal linking, local citations, and embedded Google Maps schema. Conversion Rate OptimizationAdded easy-to-use CTAs, online booking form, and Google Reviews embed. BrandingEnhanced digital identity with packaging design and social media content.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 121/mo | 515/mo | +326% ▲ |
| Top-10 Keywords | 4 | 19 | +15 keywords ▲ |
| ROAS | 1.6x | 3.9x | +144% ▲ |
| Cost Per Click | $3.72 | $0.91 | -76% ▲ |
Ready to write your own success story?