Digital Marketing
Australian Barber Supplies Retailer
5.2x
+206%
ROAS
693/mo
+410%
Organic Traffic
23
+22 keywords
Top-10 Keywords
Client
Australian Barber Supplies Retailer
Industry
Digital Marketing
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Prior to our engagement, K5 International encountered several digital roadblocks: Ineffective Homepage StructureLacked clear CTAs and product hierarchy. Low ConversionsPoor layout and incomplete funnel flow resulted in drop-offs. Underperforming SEOKeyword stuffing with AI blogs and weak on-page SEO. Merchant Center IssuesMultiple product feed and policy violations. Unoptimized Google Ads SetupInefficient bidding and weak conversion tracking.
Our Approach
We rolled out a multi-phase optimization and advertising strategy: Phase 1Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance. Phase 2Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management. SEO StrategyImplemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO. Google Ads CampaignsLaunched and managed Shopping and Search ads targeting local and niche sports segments. Conversion-Focused DesignDesigned new homepage, banners, and product templates to boost AOV and reduce bounce rates. Social Media & ContentCreated visually aligned content for promotions, new arrivals, and engagement.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 136/mo | 693/mo | +410% ▲ |
| Top-10 Keywords | 1 | 23 | +22 keywords ▲ |
| ROAS | 1.7x | 5.2x | +206% ▲ |
| Cost Per Click | $3.40 | $1.18 | -65% ▲ |
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