Trade & Services

BuildRight USA

3.9x +144% ROAS

559/mo +408% Organic Traffic

17 +13 keywords Top-10 Keywords

Client BuildRight USA

Industry Trade & Services

Services PPC, SEO, Web Development, Graphic Design and SOME

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The Challenge

Prior to our engagement, the business struggled with Unclear Service StructureThe website lacked a defined layout to clearly present their estimating services, making it difficult for visitors to understand their expertise. Limited Brand CredibilityTheir online presence did not fully communicate authority, professionalism, or strong trust signals. Poor SEO & Mobile OptimizationLow search visibility and inconsistent mobile performance reduced discoverability and user experience. Non-Strategic ContentThe messaging was not tailored to contractors and developers, limiting engagement and conversion potential.

Our Approach

We rolled out a multi-phase optimization and advertising strategy: Phase 1Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance. Phase 2Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management. SEO StrategyImplemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO. Google Ads CampaignsLaunched and managed Shopping and Search ads targeting local and niche sports segments. Conversion-Focused DesignDesigned new homepage, banners, and product templates to boost AOV and reduce bounce rates. Social Media & ContentCreated visually aligned content for promotions, new arrivals, and engagement.

The Results

Before → After

Metric	Before	After	Change
Organic Traffic	110/mo	559/mo	+408% ▲
Top-10 Keywords	4	17	+13 keywords ▲
ROAS	1.6x	3.9x	+144% ▲
Cost Per Click	$2.70	$1.31	-51% ▲

More work

BuildRight USA

Before → After

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