EduPath Academy
Filling course enrolments for an online academy through targeted ads and high-converting landing pages.
Business Services
ICCL
The International Canadian Cricket League (ICCL) is a platform dedicated to promoting cricket across Canada. The organization approached us to design and bui...
4.7x
+161%
ROAS
527/mo
+328%
Organic Traffic
24
+22 keywords
Top-10 Keywords
Client
ICCL
Industry
Business Services
Services
PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Before engaging with us, ICCL faced the following challenges: No Central HubInformation was scattered across multiple platforms with no centralized digital presence. Lack of BrandingThe digital assets lacked a consistent, professional identity. Manual CommunicationUpdates and schedules were manually shared with teams and followers. Limited EngagementNo blog, event coverage, or content to engage the growing cricket community in Canada.
Our Approach
We developed a comprehensive digital strategy tailored to ICCL's goals and target market. The engagement covered PPC, SEO, Web Development, Graphic Design and SOME — each component carefully planned to build on the other. We began with a full audit of the existing digital footprint, then executed a phased rollout: establishing technical foundations first, followed by content and campaign execution. Every decision was data-driven, and we reported progress transparently throughout, adjusting tactics based on real performance signals to maximise return.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | 123/mo | 527/mo | +328% ▲ |
| Top-10 Keywords | 2 | 24 | +22 keywords ▲ |
| ROAS | 1.8x | 4.7x | +161% ▲ |
| Cost Per Click | $3.17 | $1.47 | -54% ▲ |
Ready to write your own success story?