Transport & Mobility
Melbourne 24/7 Taxis
Dominating local taxi search across Melbourne suburbs through GMB and SEO.
4.7★
+0.9 stars
Google Rating
22 suburbs
+450%
GMB 3-Pack Appearances
97/mo
+439%
Monthly Enquiries
Client
Melbourne 24/7 Taxis
Industry
Transport & Mobility
Services
Local SEO, Google Business Profile, Website Revamp, Reputation Management
Duration
6 months
The Challenge
Melbourne 24/7 Taxis had an existing website and GBP listing but was seeing declining enquiries as competitors with stronger digital presence captured more local search traffic. Their GBP listing was incomplete, had outdated photos, and lacked consistent review responses. The website was slow, not mobile-optimised, and had no clear booking flow. They were not appearing in the local 3-pack for their most valuable suburb-level keywords, and a handful of negative reviews with no responses were damaging trust.
Our Approach
We started with a full GBP audit and rebuild — adding all service areas, uploading professional vehicle photos, responding to all existing reviews, and launching a structured review acquisition process. The website was revamped with a mobile-first approach: faster load times, an inline booking form, suburb service pages, and clearer trust signals. Local SEO targeted the Melbourne 3-pack across 20+ suburb keyword combinations. A reputation management workflow was set up so new reviews could be responded to promptly.
The Results
Before → After
| Metric | Before | After | Change |
|---|---|---|---|
| GMB 3-Pack Appearances | 4 suburbs | 22 suburbs | +450% ▲ |
| Monthly Enquiries | 18/mo | 97/mo | +439% ▲ |
| Google Rating | 3.8★ | 4.7★ | +0.9 stars ▲ |
| Page Speed Score | 41/100 | 93/100 | +52 pts ▲ |
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