Transport & Mobility

Healesville Taxis

6.2x +288% ROAS
415/mo +217% Organic Traffic
24 +20 keywords Top-10 Keywords
Healesville Taxis
Client Healesville Taxis
Industry Transport & Mobility
Services PPC, SEO, Web Development, Graphic Design and SOME
The Challenge
Prior to our engagement, the business struggled with Weak Online PresenceOutdated or missing website and social profiles hurt visibility and credibility. Low Local Search VisibilityPoor ranking in local search and Maps reduces customer reach and traffic. No Brand IdentityIncomplete or outdated profile limits trust, traffic, and local visibility. Weak Google ProfileIncomplete or outdated Google My Business profile
Our Approach
We rolled out a multi-phase optimization and advertising strategy: Phase 1Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance. Phase 2Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management. SEO StrategyImplemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO. Google Ads CampaignsLaunched and managed Shopping and Search ads targeting local and niche sports segments. Conversion-Focused DesignDesigned new homepage, banners, and product templates to boost AOV and reduce bounce rates. Social Media & ContentCreated visually aligned content for promotions, new arrivals, and engagement.
The Results

Before → After

Metric Before After Change
Organic Traffic 131/mo 415/mo +217% ▲
Top-10 Keywords 4 24 +20 keywords ▲
ROAS 1.6x 6.2x +288% ▲
Cost Per Click $3.65 $0.87 -76% ▲

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